An Introduction to Maps

May eSynergy Tech Series

In our May edition of the Tech Series, our monthly thought leadership event, we were joined by Simon Wardley, the creator of Wardley Maps, a framework for designing and evolving strategies.

In this session, Simon examined the issue of situational awareness and explained how it applies to technology and business. Using examples from the government and the commercial world, he explored how we can map our environment, identify opportunities to exploit and learn to play the game.

Simon created Wardley Maps a framework for designing and evolving strategies. The difference between Wardley Maps and other methodologies and frameworks is that it is based on situational awareness and movement, it is not just a static picture like a SWOT diagram or a Business Model Canvas.

In order to design a winning strategy, you must have a clear purpose (strategic intent), understand the landscape you are competing in, understand the climatic patterns which influence the landscape, and the universally applicable principles regardless of context which we know as doctrine.

With all these, leadership can easily answer the two main questions of any strategy: where to play and how to win.

Simon is a former CEO, former advisory board member of startups (all acquired), a fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher.

He has twice been voted as one of the UK’s top 50 most influential people in technology. Simon has spent the last 20 years defining future strategies for companies in the FMCG, Retail and Technology industries.

View the event recording below!

Interested in other eSynergy events?

Take a look at the eSynergy events calendar to see what’s going on in the community.