eSynergy: Our purpose and values
Our purpose and values are what define us as a business.
A clear purpose and plan for our business are central to delivering value to our communities. Our model requires a diverse set of communities to collaborate as one. This means understanding and agreeing on a unified purpose and values.
We draw inspiration from our communities. By open-sourcing our purpose and plan, we can share what we plan to do and learn lessons along the way. We’re not perfect but we’re always striving to be better while helping others to do the same.
Our purpose is to enable organisations to understand, measure and deliver business value using modern technologies. We will deliver this value through diverse and inclusive communities.
Our behaviours are driven by the values we set: This is easy to say, but harder to do. So, we came up with the idea of embedding our values into our promotion criteria and into our interviewing. We asked people to talk about how they’d lived by our values, and this has led to far greater adoption of these values. We’ve found it easier to see who is and who isn’t living by our values, allowing us to create a culture of ‘bottom up and top down’.
The importance of getting things right
The benefits of getting our values right are clear. They create clear and consistent boundaries about what’s acceptable and what’s not. They guide our culture and create a shared buy-in across the business.
We must live by our values and not turn a blind eye to anything that isn’t in line with them. These values can’t just be based on the bottom line.
It’s important that we talk about these values openly and honestly and review them all the time.