Digital Transformation is one of those phrases that is being bandied about rather a lot in the technology world, but what does it actually mean? Why do organisations undergo Digital Transformations? How do they go about it?
A Digital Transformation can be the overhaul of an organisation’s business model, the upgrade of its technology, transformation of operational processes – or all three of these.
Ultimately, an organisation chooses to undergo a Digital Transformation to change the way it works internally but also how it appears to the outside world i.e. its consumers or as they’re known in the digital world – users.
It is imperative that a business transforms and evolves in order to meet current market demands, which are forever changing especially in the IT industry. Even more importantly, all of the changes need to have the user in mind.
Before a Digital Transformation takes places, there is usually an in-depth “discovery” phase, which can take a month or a year depending on the size of the transformation. The discovery phase establishes exactly what needs to change, what is important to users and why. This can help the organisation truly understand and refine the direction the transformation needs to take. Once it has been completed, the transformation can begin.
Business Model Transformation – This generally means re-writing current business objectives; mapping out a Target Operating Model; adapting the business to meet market needs; listening to consumers/users and making appropriate changes; and probably one of the most important parts of a Digital Transformation, incorporating Agile.
The benefits of Agile extend far beyond the IT department; it will affect every part of the organisation from Project Management to Marketing. The collaborative nature of Agile working models improves engagement within the organisation and creates interactive user-centric behaviours.
Technology Transformation – In a world where consumers often have the most up-to-date tech in their homes, it is vital that businesses are using the latest technology: this ensures that when a user encounters the organisation, the experience is simple and satisfying.
A good example of this is when the Government gave itself 400 days to transform 25 digital services, such as Electoral Registration: the aim was to make using these services on a daily basis clearer, simpler and faster.
Operational Transformation – Transformation of the day-to-day working of a business; these changes are implemented to help employees within the business deal with the changes and/or challenges a technology and business model transformation would bring. It also serves to simplify day to day operations and save both time and money.
At eSynergy we are in the process of helping a number of organisations both in the Private and Public sector undergo their Digital Transformation. If you’d like to find out more about how we can help or what we offer, please get in touch.