Belinda Parmar

Belinda Parmar

Belinda offers a different way of tackling gender diversity. She shares ‘empathy nudges’ she has created in large organisations that have made a real difference to commercial performance and how people in the company feel about their work.


Belinda helps prepare business leaders for a future in which the world is driven by two seemingly opposed forces: empathy and technology. With lessons learnt working in the most successful companies in the world including Barclays where she was Empathy-In-Residence, WPP, Lexus, and Aston Martin, Belinda shares her insights into how companies can make work more meaningful and make customers happier. She is an expert in making change scalable and sustainable.


Having been a tech evangelist and founder of the Lady Geek company, Belinda has extensive experience in transforming company cultures through empathy and using technology as a force for good to avoid what she calls ‘Junk Tech’- low-value technology. She is also a speaker on empowering women and creating environments in which women thrive.


Belinda has spoken to more than a quarter of a million business leaders in over 20 countries in the last 5 years. She also runs hostage negotiation workshops to teach empathy in conflict situations.