Building the Leadership Team for a major Insurance Brand
In late 2016 LV hired 3 senior leaders from a competitor to initiate a major digital transformation program. We got involved as their head of Digital Strategies & propositions was defining the strategy with a leading city based agency. Once they defined this strategy they built out a resource plan for a leadership team to define what this looked like.
The client wanted to build out their team in mixed locations, not city based. This represented a number of issues but meant a much smaller pool of talent. permanent basis.
The client was not seen as a leader in the digital space so brand perception was key here.
Overwhelming amount of strategy work required simultaneously to hiring key talent to kick off the programme meant there was little time to commit to recruitment activities.
Diversity was an important part of the program.
What We Did
Helped client define the job specs and responsibilities for initial 5 key hires working within their total budget plan
Made recommendations to our partners for key LV= Digital leadership to present at relevant events
sponsored by eSynergy to help raise their brand within the digital skills landscape (notably, the Director of Digital Transformation speaking at an International Women in tech Day to attract female talent into the business
Through our referral network, sourced 20 senior candidates to submit to the client resulting in almost 90% being invited to interview
Arranged a bespoke networking event for prospective candidates for the leadership team to network with the Senior Leadership team.
We will be building out their team further past the strategy stage and making sure they have the right balance of interim and permanent capability.
Initiating more events they can speak at to build their brand.